The "Secret" Key to Success in this phase of the Mortgage Cycle

The Mortgage Industry and Consumer Mortgage Demand follow definitive patterns that span 7 year periods.

If you are a Mortgage Professional who pays attention to this pattern, you will be prepared as opportunity presents itself.  Focusing on life cycle changes is the key to staying ahead of the pattern.  Great service and competent advice is what survives the test of time in the Mortgage Industry.  There are not short cuts that last.

Many in the industry think mortgage rates matter.  They do not.  Although clients want market rates, we sell a commodity that has limited variability.  Mortgages satisfy a need that is different for each client.  Lower rates make loans more accessible and give clients a sense of a better deal; however, everything in the economy holds certain relationships. 

When rates are at 4%, employment is low, housing valuations are low, consumer confidence is generally low.  When rates move higher as they are today, employment is generally improving, housing valuations are inflating, and consumer confidence is strong due to higher stock prices and rising wages.  Mortgages that meet a consumer’s need are always a great idea in any market.  Focus on the mortgage product and how it benefits your life. 

Work with a Licensed Mortgage Originator.  At Southeast Mortgage, we train our Originators to ask questions to determine the true client need so they can fit the product properly.  Although mortgage rates are rising, everything else is also.  If your expenses double and your income double, has anything changed?  Need matters.

Real Estate Agents and Realtors that want client referrals and clients throughout their life cycle choose Mortgage Service Providers like Southeast Mortgage to ensure the service is fast and pleasant with the client getting the right product for their need.  A great Client Relationship Management process that keeps Realtors in front of their past clients each year builds organic growth for Realtors and Mortgage Professionals.  As the cycle repeats, you will be prepared.

Cal Haupt
Chief Executive Officer
Southeast Mortgage of Georgia, Inc. est. 1993

www.southeastmortgage.com
770-279-0222

Good article from CNBC discussing the surge in applications that results from this phase of the cycle.  Although rates are moving up, everything else is moving up faster thus mortgage volumes surge.  The issue is you have to be structured properly to support Real Estate Agents and Realtors in the purchase side of the mortgage industry.  90% of Southeast Mortgage's volume is purchase loans due to a structure that meets client need and helps Realtor's grow their business through great service and our free Client Relationship Manager.

http://www.cnbc.com/id/100944993

Perimeter Social Max Tour with Jeff Brown

770-279-0222
www.southeastmortgage.com

Internal Testimonials are always refreshing.....



"When your team recognizes what your company has worked toward since 1993, it truly makes the journey worth while.  Our company is truly a symphony of talented people working toward a common goal."  Cal Haupt, Chief Executive Officer, Southeast Mortgage of Georgia, Inc.

 

 

 

 

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I’ve been around the block in this industry and in my professional opinion SEM has some of the best employees in the industry.  

 

There’s a bunch of Mortgage Companies in the Atlanta Market, but none like SEM.  I’ve told JD this numerous times that SEM is currently set-up to be the Premiere Mortgage Company in the Southeast Region.

Thanks for having me as a part of your team.

www.southeastmortgage.com
770-279-0222

Optimal Buying Opportunity Revealed - Metro Atlanta, Georgia

In previous posts, I have discussed the cycles in the economy and the capitulation in Mortgage Interest Rates coinciding with the turn in housing prices resulting in part due to reduced inventory as compared to demand.  Case-Shiller reported US Home Prices Rise Just 12.2% which confirms this reality.

Metro Atlanta was one of the strongest markets in Case-Shiller's data.  The reason?  Sophisticated the market economies like Metro Atlanta enter a deflationary cycles first and exit sooner.  The recovery can be amplified by job seekers and industry seeking better job opportunities and resources respectively.

As a result, Metro Atlanta has stripped housing inventory due to new product delays that resulted from limited bank funding for builders.

Now is the time to buy if you have a need.  Always seek a Licensed Mortgage Loan Originator to ensure you get the correct product for you and your family.  If they are registered, they did not pass the state and federal tests required by Federal Law.  Click the link below to learn more about the types of Mortgage Loan Originators.  There are significant differences every consumer should know! 

http://southeastmortgage.blogspot.com/2013/01/real-estate-agent-realtor-and-consumer.html

Cal Haupt
Chief Executive Officer, Southeast Mortgage of Georgia, Inc.

www.southeastmortgage.com
Need a Licensed Mortgage Loan Originator?  Call 770-279-0222

Southeast Mortgage Gwinnett Social Max Center is almost done. Opening August 15, 2013

Southeast Mortgage Gwinnett Social Max Center is almost Complete.  Opening August 15, 2013. 

We are already running out of office space for MLOs....  MLO response to the new office has been fantastic... Craig and his team are ready to open for business....

Pool Table on the way...

JD inspecting the PUB Bar location.... TV location
 

 

www.southeastmortgage.com

Broader FHA Range = More Opportunity

www.southeastmortgage.com
770-279-0222

Qualifying FHA Credit Score Lowered to 620 at Southeast Mortgage

With the evolution of Southeast Mortgage's secondary activities and broker dealer operations, we are pleased to offer clients a Federal Housing Administration, FHA, product down to a 620 FICO credit score.  Client's can enjoy our fast 8-day service with a product that puts opportunity in their hands.
 

Our Referral Partners and Licensed Mortgage Loan Originators will be able to serve a broader client base and grow sales.
 
Our goal is to bring Wall Street Mortgage Products to Main Street with fast service and competent advice.  Trust is the fiduciary duty our clients and referral partners count on and our guiding principal.
 
Client's with a 660 credit score or lower are better served choosing an FHA Loan versus a Conventional Loan.
 

FHA loans have been helping people become homeowners since 1934. FHA is part of HUD.  HUD insures the loan, so your lender can offer you a better deal.  Low down payments, Low closing costs, and easy credit qualifying

Cal Haupt
President and CEO
Southeast Mortgage
www.southeastmortgage.com
770-279-0222