Saturday, May 9, 2026
Friday, February 27, 2026
Largest Mortgage - Real Estate Partnership in Georgia History (2026)
Monday, May 15, 2023
Eye Sight vs. Hindsight - Plan for a strong finish.
If your CEO who represents the shareholders, or your LLC Owner who represents himself or herself, do not focus on the data balancing the equation, losses will mount crumbling the foundation of your path.
Prior to July 2022, I monitored accounting daily with no eyeglasses. Today, I need glasses to see the same screens due to the intensity and frequency needed to adapt and remain profitable for the last 11 months. Southeast Mortgage’s 62 Shareholders (1/2 Mortgage Originators 1/2 Operations Professionals), expect their fiduciary to steer carefully in storms. Huge value awaits those left to fill the voids of this cycle.
Do you know if your company is profitable? If it is not, put your career first and make your own choice to find a profitable company. When companies close, don’t let others make your choice.
One distress sale after another lately, employees post “happy to announce I have a new position with the company that bought what was left of their prior company.”
Put yourself in a position to prosper when the market turns north. Good deals are hard to find when a resume reflects poor choices.
Good profitable companies need competent good Mortgage Originators and Operations Professionals.
Since 1993, Same Name and Expanding Ownership.
Sunday, May 7, 2023
2008 - Sub-Prime was unsustainable, 2023 - Bond Duration bets are unsustainable. Similar Outcomes
The mortgage industry is currently undergoing a significant transformation due to the rapid increase in the Fed Funds Rate since mid-2022, coupled with the industry's lack of compliance with prudent profitability objectives.
When mortgage companies incur losses due to below market pricing believing it creates volume or they react slowly to align expense with margins, the equity on the balance sheet pays for the loss and misjudgment.
The result? Banks cease funding agreements and GSEs
revoke approval status to sell mortgages once the tangible equity and financial
covenants are not met.
Eventually, the balance sheet equity (shareholder's equity or LLC owner's cash reserves) will reach zero and the business closes or must sell its assets to a
competitor for pennies
on the dollar.
Housing Wire and other mortgage news outlets have been
reporting these realities recently.
This shift is similar to the transformation that occurred in 2008-2009, albeit for different reasons.
Remember, prior to today the last highest Fed Funds rate was in 2007. We all know what happened after that. Poor business decisions were exposed as volumes fell 34%. Today you have a higher Fed Funds rate and volume has fallen 50% industry wide. Both were fueled by assuming risk using unsustainable assumptions in an effort to keep their volumes up.
The upheaval has begun and has already forced
many companies to close their doors, and one large mortgage originator is
projected to lose $2 billion dollars in 2023, with only $500 million of their common equity remaining.
Accounting matters no matter what size company they all will be held accountable.
Every company in the mortgage industry is unique, with
different costs, margins, and opportunities. A one-size-fits-all pricing
strategy "Follow the Joneses Strategy" is unsustainable, especially when it is based on bad or incompetent
assumptions. Companies should balance pricing with the costs associated with
their individual business to avoid another calamity like the one in 2008-2009. Does a Can of Coke cost the same at the Baseball Game as it does at a Convenient Store or Costco? No! they all have different cost structures and levels of service. While it may be too late for some lenders, it is never too late to take a
prudent path.
“What gives you opportunities is other people doing dumb
things.” Warren Buffett
Easy Read Summary:
The mortgage industry is changing because interest rates have increased too fast and many companies are not making enough profit due to one size fits all pricing. All mortgage companies need to follow financial rules and keep their finances in order to stay in the mortgage business. If a company loses money because they priced their loans too low or didn't manage their expenses well, they have to pay for it by using the money shareholders and LLC Owners saved up. This can lead to problems remaining approved by banks and government agencies that help mortgage companies provide mortgages to consumers. The result, companies have to sell their assets or close down.
This is similar what happened in 2008-2009 except mortgage volume is down 50% in 2023 versus 34% in 2008, when companies made risky assumptions and caused problems for themselves and the economy. It's important for mortgage companies to price their loans based on their own costs and profits to avoid making the same mistakes. Some companies have already gone out of business and others are too far down the road to be saved. Those that are left have to decide if they will choose to make better decisions.
Thursday, June 14, 2018
AMBA Discussion - How to Navigate Margin Compression and Best Practices
Some raw footage from our discussion.
Happy to be on stage with Fowler Williams (right) and Josh Moffitt (left).
The industry is in a perpetual expansion and compression cycle which requires certain strategies to remain in the sweet spot and grow no matter what the economic cycle suggests.
www.southeastmortgage.com
770-279-0222
Wednesday, December 20, 2017
GooRu Video Preview "The Future of Origination"
We just changed the game. Experience the Future.
www.southeastmortgage.com
Saturday, December 16, 2017
GooRu is here...
| Cal Haupt, Chairman & CEO |
If you buy your airline tickets online or book hotels online GooRu is your channel with the expertise of a Licensed Mortgage Originator to provide the trusted competent advice you need.
The future is now!
www.southeastmortgage.com
770-279-0222
Thursday, December 7, 2017
Origination Game Changer is Coming....
![]() |
| Cal Haupt, Kathy Gyselinck, JD Crowe |
Taking Applications at Point of Sale, Instant Approvals, Asset Verification and Income Verification all without additional documentation in most cases. SEM's best in class CRM that keeps MLOs in front of their clients for 5 years after the close is also incorporated in our one device solution. Access your clients any time with unique messaging to develop business. One click and you can update your client base with your message.
Clients, Partners, Realtors, and MLOs will stay informed real time via SEM's Award Winning mobile App. https://itunes.apple.com/us/app/southeast-mortgage/id1115070771?mt=8
MLOs with these innovative automation tools will be the future.
"We have been developing this concept for two years. I do not believe the MLO can be taken out of the equation like Quicken and a few other automation channels attempt to do; however, I do believe there are significant efficiencies we can pick up with automation. Our task was to make the application process EASY for our MLOs and keep all parties updated on the progress of a file real time. The Solution we are launching this month exceeded my expectation and will expedite the application process eliminating redundancy and uncertainty for all. This will Amaze our MLOs, Partners, Clients, and will Change the Game in Mortgage Origination." Cal Haupt, Chairman, Southeast Mortgage of Georgia, Inc.
Sunday, July 16, 2017
Headline: Realtors Can Be Registered & Not Licensed
What if a large Hedge Fund decided to enter the Real Estate Business and found a loophole to only Register Realtors exempt from State licensing. Imagine they only have to pay Registered Realtors 1/3 what a Licensed Realtors make pocketing the difference. Registered Realtors are not required to comply with Continuing Education, or State Regulation?
Trades (Realtors, Mortgage Lenders, Attorneys, Appraisers, Etc.) should support and insist on working with State Licensed Professionals who have met State Standards of Education, Credit, and Ethics. Would you use an unlicensed Architect, Attorney, Doctor, Electrician, Plumber, Teacher, Appraiser, etc. I certainly would not!
Does anyone ask if their Mortgage Originator is State Licensed? That should be one of the first questions for a Realtor before referring a client and a client before applying with a Mortgage Originator. Just check if they are licensed at http://www.nmlsconsumeraccess.org/ . Registered Mortgage Originators do not have a GAR or DBF for client complaint resolution. Clients and Realtors can only file a complaint with their employer which is a Bank.
Southeast Mortgage works with Licensed Attorneys, Appraisers, and Realtors. Support the integrity of State Licensing and only work with Licensed Mortgage Originators. Protect the integrity of the Real Estate Industry and ensure we do not see another 2008-2009. Everyone knows what and who caused it.
770-279-0222
www.southeastmortgage.com
Saturday, February 11, 2017
(Transcript) Does anyone in the Georgia Mortgage Industry Retire?
I have been active in the Georgia Mortgage Industry since 1993 and responsible for the acquisition and combination of 14 mortgage companies in Georgia. I have seen a lot during my due diligence and research. To me it seems nobody retires in the mortgage industry? I have seen a few companies sell at market tops that benefit one or two people, but most of what I see are sales professionals that cycle around from company to company with no plan for their own exit strategy or retirement. One trend that REALLY baffles me is why people follow a sales leader that has a record of failure due to poor judgement and or strategy. You can always stay friends with sales leaders that cant get it right, but your career is your business and has a finite life. You have to align with a company that will help you achieve your long term goals and retirement.
This is a great wealth building industry and people who devote their lives to working in it should have the opportunity to retire comfortably at a reasonable age as a reward for their dedication and work serving clients.
Market tops are opportunities for mortgage companies to expand through acquisition. Growth is much easier and more efficient when they can buy a mortgage lender that has a great reputation and a secure market share. Unfortunately for the masses in the Georgia mortgage industry, most companies are organized as LLCs. An LLC has an Operating Agreement that defines who gets paid. There is no equity like a Southeast Mortgage and the sale is an asset sale not the purchase of employee or owner shares. The rank and file employees do not benefit in an asset sale, and to date, I have not seen an LLC member cut a big check or any check for that matter to those employees that got them paid. Why they don't or did not is beyond me and not right. Employees and the team that create the value should share in the monetization of that value when sold.
Limited liability company (LLC) An LLCs has a number of disadvantages, especially in relation to the structure of a corporation. An LLC has to be dissolved upon the death or bankruptcy of a member, unlike a corporation, which can exist in perpetuity. Also, a LLC may not be a suitable option when the objective of the founder is to eventually become a publicly listed company. An LLC is not a corporation; it is a legal form of a company that provides limited liability to its owners in many jurisdictions. LLCs do not need to be organized for profit.
http://www.investopedia.com/terms/l/llc.asp
I truly believe if people would listen to their logic and believe in themselves, they would be in a position to get their fair share of what this great industry has to offer.
Are you loyal to a company or a person that continues to move or benefits from changing companies. Did they share the big upfront draws with you that your originations will pay for? Are you expecting that behavior to change? Hoping it will is not a plan for success. A zebra does not change its stripes.
Most owners who who evolved from being great sales people never obtain the skills to manage the growth of a company which is the foundation of your career. Sustainable growth rates, the dangers of stripping a balance sheet, cash flow, and organization structure design are foreign to most leaders and owners. The majority of the owners that tend to be flashy and make deals that are not equitable or not financially viable in the hope they can buy business rather than earn it from service. They also tend to be unsophisticated with respect to financial analysis and believe origination volume is profit? I cannot tell you show many of them ask me "what is your volume". My response is always revenue pays the bills not origination volume. Source and mix are critical post 2009. Understanding why - is the key to converting volume to revenue. The other disturbing trend is they tend to buy business rather than focus on service delivery and their employees’ futures.
With respect to loan originators, I see two types at the various organizations I have frequented over the years. The first is the employee who is loyal to an owner who either sold without sharing the gain or loyal to a sales leader that moves from one company to the next, to the next – either for a flashy, new out-of-state name or promises that have no merit or substance.
The second type of loan originator basically moves to a point of least resistance to avoid licensing which requires them to work for a significantly lower commission structure. If it were me, I would license myself since it is my profession and adapt to a best in class methodology that earns me 3 times more. We all have to follow the same rules and the golden key goes to those who adapt and execute the best under those rules. Those that choose to bend the rules eventually fall into the failed company "poor judgement" example above. Strangely enough loan originators tend to follow the same leaders that make the repetitive judgement errors rather than seeking a company that has a proven track record and shares equity with its employees. At the end of the day (or the end of a career), you have to pay your own bills and you should put you and your family first.
Everyone should view their career like an investment. You deserve a return on your career investment.
Ask yourself?
Is your career in the hands of someone that has a proven track record of success?
Is my company in my market for the long term or are they here for the low hanging fruit and then back to CA, VA, NJ, etc?
Does my company have a generous 401K match?
Does my company share ownership with its employees?
Would my company help me if I were sick and cut a check to help me through a tough time? Loyalty is a two way street.
I would honestly like to see more people retire comfortably from our industry rather than seeing the same aging faces punching 8 to pay their bills.
As the Chairman and CEO of Southeast Mortgage of Georgia, Inc. (Georgia Corporation since 1993) I know how hard my team works to support their families and me and my Executive Leadership take our fiduciary responsibility seriously to ensure we reciprocate loyalty and trust. Since 1993 we have added 37 employees to our shareholder list and will add 10 top performing Loan Originators to our shareholder list each year going forward.
To my knowledge Southeast Mortgage is the only non-bank mortgage company to have retirees that enjoy a substantial monthly income while continuing to own part of our great company they earned during their years of service and contribution to our success.
Cal Haupt
Chairman and Chief Executive Officer
Southeast Mortgage of Georgia, Inc.
770-279-0222
www.southeastmortgage.com
Friday, February 10, 2017
Does anyone retire in the Georgia Mortgage Industry?
Southeast Mortgage of Georgia, Inc.
http://www.investopedia.com/terms/c/commonstock.asp
http://www.investopedia.com/terms/l/llc.asp
Monday, February 6, 2017
OPED: CFPB Fines Prospect Mortgage $3.5M for Alleged Kickbacks
Please read the latest CFPB action below.
The Consumer Financial Protection Bureau hit Prospect Mortgage with a $3.5 million fine for allegedly paying kickbacks to two real estate brokers and a servicer for referrals of government backed mortgage loans. The bureau also took action against Keller Williams Realty Mid-Willamette and Remax Gold Coast, which were among more than 100 real estate brokers that had "improper arrangements" with the Sherman Oaks, Calif., firm, the CFPB said.
"Today's action sends a clear message that it is illegal to make or accept payments for mortgage referrals," CFPB Director Richard Cordray said in a press release. "We will hold both sides of these improper arrangements accountable for breaking the law, which skews the real estate market to the disadvantage of consumers and honest businesses."
The CFPB said that Prospect created marketing services agreements from 2011 to 2016 and made payments to various companiesthat were disguised as advertising and promotional services. Prospect paid real estate brokers from $200 to $20,000 a month inreturn for borrower referrals, the bureau said. Prospect tracked the number of referrals made by each broker and also paid various real estate brokers to locate loan officers at Prospect using desk licensing agreements, the CFPB said. Additionally, Prospect allegedly paid brokers to "prequalify" home loan borrowers with Prospect and to "write in" the lender’s name for anyone seeking to purchase a listed property, the CFPB said. The company allegedly split fees with Planet Home Lending, a Connecticut mortgage servicer that it hired to identify and help persuade eligible consumers to refinance into a government-backed loan through Prospect.
Under the consent order, Prospect will pay $3.5 million to the CFPB’s civil penalty fund. Keller Williams Realty Mid-Willamette willpay $145,000 in disgorgement and $35,000 in penalties and Remax Gold Coast will pay $50,000 in civil money penalties, the CFPB stated. Planet Home Lending, a Meriden, Conn., mortgage servicer, will pay $265,000 in redress to harmed consumers for accepting illegal kickbacks for referrals in violation of the Real Estate Settlement Procedures Act, which prohibits making payments or giving kickbacks to anyone in return for a referral to a real estate settlement service provider.
Prospect would not confirm or deny the CFPB's charges."Today's settlement with the CFPB regarding alleged origination practices initiated under the prior management team, closes an important chapter in the company's history," Prospect said in an emailed statement. "Under Prospect Mortgage's new leadership team, the company has rebuilt its legal, regulatory and compliance practices."
A manager at Keller Williams Realty Mid-Willamette in Corvalis, Ore., did not return a call seeking comment. The CFPB did not identify the specific office of Remax Gold Coast. Planet Home did not return a call seeking comment. Planet Home had ordered so-called trigger leads from a major consumer reporting agency to identify customers seeking to refinance, which is a prohibited use of credit reports under the Fair Credit Reporting Act. Prospect had run afoul of California regulators in 2015. The lender agreed to pay $10.1 million for inflating settlement service fees charged for more than 70,000 borrowers during a four-year period, according to California's Department of Business Oversight.
In November, Prospect, which is backed by the Chicago-based private equity firm Sterling Partners, sold its sales and operating assets, including 150 retail offices, to Homebridge Financial Services, an Iselin, N.J., lender. Many of the Prospect's executives, including Michael Williams, a former Fannie Mae president and CEO, joined HomeBridge.
Source:
http://www.nationalmortgagenews.com/news/compliance-regulat…ge-35m-for-alleged-kickbacks-1096061-1
Friday, January 27, 2017
Economic Recovery Top - Low Country View by: Cal Haupt

Most of the Mortgage Lenders that went out of business in 2008-2009 were all navigating in areas that were not part of the average safe tide and were not paying attention to the data that determines our financial tide table.
The safe river is clearly defined by the regulations and directives of our elected officials. Fannie, Freddie, FHA, and VA products. Yes, FHA has some low score parameters and should be ingested carefully given Neighborhood Watch reflects gluttons and common sizes them given low scores correlate to higher default and delinquency. Prudence dictates moderation and sell to client need which is always a fiduciary's safe path for industry participants and clients at all tides.
Monday, September 5, 2016
How to survive Mortgage Sales Volume Success
![]() |
| Stimulus / Recovery Creates Crowded Waves |
![]() |
| Very few can ride a recession |
![]() |
| Bad Strategy |
Tuesday, August 9, 2016
My Career Advice and the basis for my advice
2. Never drive in traffic
3. Build your skill set and the money will follow
· Although being paid your worth is important, build your worth. Worth is built through knowledge and skill
· Work with someone with a consistent proven record that will help you learn the right skills
· If you emulate a zebra, you will wind up a zebra. Be sure zebra's are successful in your industry
· You have to trust the person when you put your career in their hands; however, with that trust the person should be your fiduciary
· People tend to poke at success because they envy “green eyed monsters” and do not understand how to attain it. Embrace the attention, you earned it
· Invest in yourself, be patient, and look for that mentor that has a record of helping others be successful. Avoid users that only want to lift themselves temporarily
· If a leader truly has this industry or any industry figured out, they do need to move around to enjoy tremendous success
· Those with success do not move around and are exactly who you want to emulate and build your skill set. Find your fit, move, then follow my advice
· Look at the most successful companies in the US, their core teams stay on task and they all win in the end or get promoted to carry on the torch
Southeast Mortgage of Georgia, Inc.
www.southeastmortgage.com













