GooRu Video Preview "The Future of Origination"

GooRu is a Smart, Easy, and Efficient automation assistant created by Southeast Mortgage for our MLOs, Realtors, Builders, and home buyers.

Realtors, Builders, MLOs, and home buyers now have an Easy Fast way to get a Mortgage or provide a Mortgage with no uncertainty and updates all the way to a fast closing

We just changed the game.  Experience the Future.

www.southeastmortgage.com

770-279-0222

Headline: Realtors Can Be Registered & Not Licensed

The headline is shocking and luckily fiction today; however,  it is a Hidden Reality in the Mortgage Industry today and most Realtors and Clients do not know.

What if a large Hedge Fund decided to enter the Real Estate Business and found a loophole to only Register Realtors exempt from State licensing.  Imagine they only have to pay Registered Realtors 1/3 what a Licensed Realtors make pocketing the difference.  Registered Realtors are not required to comply with Continuing Education, or State Regulation?

Trades (Realtors, Mortgage Lenders, Attorneys, Appraisers, Etc.) should support and insist on working with State Licensed Professionals who have met State Standards of Education, Credit, and Ethics.  Would you use an unlicensed Architect, Attorney, Doctor, Electrician, Plumber, Teacher, Appraiser, etc.  I certainly would not!

Does anyone ask if their Mortgage Originator is State Licensed?  That should be one of the first questions for a Realtor before referring a client and a client before applying with a Mortgage Originator. Just check if they are licensed at http://www.nmlsconsumeraccess.org/ .  Registered Mortgage Originators do not have a GAR or DBF for client complaint resolution.  Clients and Realtors can only file a complaint with their employer which is a Bank.

Southeast Mortgage works with Licensed Attorneys, Appraisers, and Realtors.  Support the integrity of State Licensing and only work with Licensed Mortgage Originators.  Protect the integrity of the Real Estate Industry and ensure we do not see another 2008-2009.  Everyone knows what and who caused it.

770-279-0222
www.southeastmortgage.com 

Why Efficient Markets provide a foundation for Service and Relationships to Flourish

My outlook inbox has a constant flow of information and accolades for great service.  Every now and then I see an email that resonates with me and has a deeper message that can benefit others in our industry.  The email chain below is a clear example of an incorrect notion and does not add value in today’s Real Estate environment.

 

Rodney Camren is a very successful Owner and Real Estate Professional.  Not only is he a great partner to Southeast Mortgage, SEM, he understands the value proposition that can be leveraged with a high service Direct GSE Lender.  A great mortgage experience creates new referrals for Real Estate Agents.  If one happy client refers three others, that is efficiency and a win for everyone (Clients, Realtors, and the Mortgage Professional).

My whole career I have heard the brash statement “my rates are lower”.  In efficient markets https://en.wikipedia.org/wiki/Efficient-market_hypothesis there are no deals in stocks or bonds given all relevant information is already priced into them and thus sustainable accounting makes rates the same and relative.  Our economy is built on this theory.  As a result and in my opinion, the statement “my rates are lower because I am a Broker” is false because all Direct GSE Lenders hedge at the same prices assuming identically timed trades.  Brokers have to get product from Direct GSE Lenders given they do not have the certifications to access the markets which creates another level of expense thus their rates have to be theoretically higher than a GSE Lender.

In efficient markets, all GSE Lender mortgage rates will be similar if sustainable.  The only exception is a Lender who artificially lowers rates below sustainability or attaches unrealistic SRP values in an a recovery that does not fit historic molds.  If they do this, they only borrow their future because expenses are generally fixed and unrealized revenue has to be removed resulting in a panic cost cutting effort or closing their doors.  Neither scenario is good for Clients, Realtors, Mortgage Brokers, or their MLOs once the accountants explain 2+2 cannot = 10.   It will eventually = 4 so price for sustainability today.

Thank you Rodney for allowing me to provide a real life experience for our readers so they can modify their prospecting to create a more effective model. 

Sell Service - Sell how you communicate with your Partner’s/Realtor’s - Sell how you are going to fill your Partner’s/Realtor’s OPEN HOUSES - Sell how you get more clients approved - Sell how you will help them sell more homes. 

That is the secret formula all Realtors and Builders want - DO THIS and you will create Relationships that are truly mutually beneficial and long lasting.

This is what Southeast Mortgage delivers.   

-----Original Message-----

'Tom '

Sent: Wednesday, September 09, 2015 1:40 PM

To: Rodney Camren
Subject: Catch up

Afternoon sir, I hope you and the team are doing great!  I just wanted to drop a specific note your way on where I think we could have an opportunity to do a little business together.

I know you have a great relationship with Shaun and he does a great job for your team. I would like to propose that we could be a valuable resource as your #2 option. Everyone needs a couple good folks for the funky situations.

Specifically when it comes to highly rate sensitive buyers who are going to go shop around. I wouldn't want you to get stuck with a client using an Internet lender because the rates were cheaper than Shaun's only to end up with a bad experience.

As a broker our rates are way below the competition and I would love to fill that void for you. I wouldn't want your clients in a weak moment to get stuck with a weak lender:) Let me know your thoughts sir and when we can get together to chat!

Tom XXXXXXXXXXXXXXXXXX

Mobile 678-XXXXXXXXXXXXX
NMLS: 4XXXX9
Sent from my iPhone

-----Original Message-----

From: Rodney Camren
Sent: Wednesday, September 09, 2015 2:28 PM
To: 'Tom '
Subject: RE: Catch up

Tom

Thank you so much for reaching out to me.  I really do appreciate holding me in high value to want to work with me and my team.  As much as I would love to keep you in my holding spot for a #2 we haven't had a need for it to be honest with you.   Shaun's rates and superior service has been untouched. Shaun's continued success in not only his growth but the growth of SEM has been amazing.  He has several of his loan officers that work with all of our buyers at any given moment we need him.   In fact when we get contracts for our listings we have the potential buyers do their pre-quals through Shaun's team.  They usually switch over to him as well.   As far as internet loans, I educate both my buyers and sellers away from those.  I appreciate the BOLD language and terminology and can assure you there are no "weak" links on this team or with our preferred vendors.   I appreciate your friendship and wish you the best of luck with your continued success. However, if you ever need to look for a place of employment, I am all too happy to put in a good word for you to Shaun and SEM.  I hope to see you very soon.

Loyal to SEM!

Rodney Camren

Rodney
Owner, President
STAR Team Atlanta

 

 

 

Southeast Mortgage Operations

www.southeastmortgage.com

770-279-0222

We wish you and your family a safe and Happy Holiday!

 

www.southeastmortgage.com



 

Lock and Shop Announced at Southeast Mortgage "Reduce your Rate Risk"

With the bias up in rates which will be a long term trend, Southeast Mortgage Capital Markets Group has provided our team with another tool to benefit our clients and referral partners.  The Lock & Shop program will allow client’s to reduce rate risk and focus on their home purchase.

 

Mortgage rates are a function of the financial markets and monetary policy.  For the economy to remain robust, the financial markets have to cycle up and down like an engine.  The cycles generally last 6 – 7 years from trough to peak.  The low rate “deflationary cycle” began to turn in January – February and ended its capitulation in July in a dramatic fashion.  The bias up is in full force and locking and closing fast is a critical component in today’s mortgage industry.

 

www.southeastmortgage.com

Southeast Mortgage’s New State of the Art Social Max Mortgage Retail Center Opens Monday 8/19/2013

 
 

www.southeastmortgage.com



 

The "Secret" Key to Success in this phase of the Mortgage Cycle

The Mortgage Industry and Consumer Mortgage Demand follow definitive patterns that span 7 year periods.

If you are a Mortgage Professional who pays attention to this pattern, you will be prepared as opportunity presents itself.  Focusing on life cycle changes is the key to staying ahead of the pattern.  Great service and competent advice is what survives the test of time in the Mortgage Industry.  There are not short cuts that last.

Many in the industry think mortgage rates matter.  They do not.  Although clients want market rates, we sell a commodity that has limited variability.  Mortgages satisfy a need that is different for each client.  Lower rates make loans more accessible and give clients a sense of a better deal; however, everything in the economy holds certain relationships. 

When rates are at 4%, employment is low, housing valuations are low, consumer confidence is generally low.  When rates move higher as they are today, employment is generally improving, housing valuations are inflating, and consumer confidence is strong due to higher stock prices and rising wages.  Mortgages that meet a consumer’s need are always a great idea in any market.  Focus on the mortgage product and how it benefits your life. 

Work with a Licensed Mortgage Originator.  At Southeast Mortgage, we train our Originators to ask questions to determine the true client need so they can fit the product properly.  Although mortgage rates are rising, everything else is also.  If your expenses double and your income double, has anything changed?  Need matters.

Real Estate Agents and Realtors that want client referrals and clients throughout their life cycle choose Mortgage Service Providers like Southeast Mortgage to ensure the service is fast and pleasant with the client getting the right product for their need.  A great Client Relationship Management process that keeps Realtors in front of their past clients each year builds organic growth for Realtors and Mortgage Professionals.  As the cycle repeats, you will be prepared.

Cal Haupt
Chief Executive Officer
Southeast Mortgage of Georgia, Inc. est. 1993

www.southeastmortgage.com
770-279-0222

Good article from CNBC discussing the surge in applications that results from this phase of the cycle.  Although rates are moving up, everything else is moving up faster thus mortgage volumes surge.  The issue is you have to be structured properly to support Real Estate Agents and Realtors in the purchase side of the mortgage industry.  90% of Southeast Mortgage's volume is purchase loans due to a structure that meets client need and helps Realtor's grow their business through great service and our free Client Relationship Manager.

http://www.cnbc.com/id/100944993

Internal Testimonials are always refreshing.....



"When your team recognizes what your company has worked toward since 1993, it truly makes the journey worth while.  Our company is truly a symphony of talented people working toward a common goal."  Cal Haupt, Chief Executive Officer, Southeast Mortgage of Georgia, Inc.

 

 

 

 

Text Version

 

I’ve been around the block in this industry and in my professional opinion SEM has some of the best employees in the industry.  

 

There’s a bunch of Mortgage Companies in the Atlanta Market, but none like SEM.  I’ve told JD this numerous times that SEM is currently set-up to be the Premiere Mortgage Company in the Southeast Region.

Thanks for having me as a part of your team.

www.southeastmortgage.com
770-279-0222

Optimal Buying Opportunity Revealed - Metro Atlanta, Georgia

In previous posts, I have discussed the cycles in the economy and the capitulation in Mortgage Interest Rates coinciding with the turn in housing prices resulting in part due to reduced inventory as compared to demand.  Case-Shiller reported US Home Prices Rise Just 12.2% which confirms this reality.

Metro Atlanta was one of the strongest markets in Case-Shiller's data.  The reason?  Sophisticated the market economies like Metro Atlanta enter a deflationary cycles first and exit sooner.  The recovery can be amplified by job seekers and industry seeking better job opportunities and resources respectively.

As a result, Metro Atlanta has stripped housing inventory due to new product delays that resulted from limited bank funding for builders.

Now is the time to buy if you have a need.  Always seek a Licensed Mortgage Loan Originator to ensure you get the correct product for you and your family.  If they are registered, they did not pass the state and federal tests required by Federal Law.  Click the link below to learn more about the types of Mortgage Loan Originators.  There are significant differences every consumer should know! 

http://southeastmortgage.blogspot.com/2013/01/real-estate-agent-realtor-and-consumer.html

Cal Haupt
Chief Executive Officer, Southeast Mortgage of Georgia, Inc.

www.southeastmortgage.com
Need a Licensed Mortgage Loan Originator?  Call 770-279-0222