Wednesday, December 20, 2017

GooRu Video Preview "The Future of Origination"

GooRu is a Smart, Easy, and Efficient automation assistant created by Southeast Mortgage for our MLOs, Realtors, Builders, and home buyers.

Realtors, Builders, MLOs, and home buyers now have an Easy Fast way to get a Mortgage or provide a Mortgage with no uncertainty and updates all the way to a fast closing

We just changed the game.  Experience the Future.


Tuesday, December 19, 2017

Our Newest Southeast Mortgage Owners ....

At our Holiday party at the Ritz Carlton in Atlanta, we issued stock to 10 outstanding Mortgage Originators and 5 outstanding Operations Professionals as part of our annual awards.  I am pleased to work for these Talented Mortgage Professionals.  Those who were already owners added to their current Southeast Mortgage of Georgia, Inc. shares.  They now own part of the most valuable privately held Mortgage Company in Georgia.

As their Chairman at Southeast Mortgage of Georgia, Inc., SEM, I am pleased our new Shareholders and all 39 Shareholders are participating in the growth at SEM.  This tradition ensures our employees have the opportunity to be an owner and benefit from what they build.  

Sales Stock Grants 2017

David Hayward, Jamie Bailey, Jerome Jackson, LaShonda Wilson, Marc Budnik, Matt Scout, Mike Gambill, Pete Peters, Todd Littlejohn, Vernon Chandler

Operations Stock Grants 2017

Bridget Brown, Lynne Jones, Paige Gardner, Randy Sims, Tracy Stephens
Well deserved and I am proud to work for them.
Cal Haupt, Chairman and CEO, Southeast Mortgage of Georgia, Inc.

Sunday, December 17, 2017

Kathy Gyselinck - Chief Operating Officer at Southeast Mortgage

Kathy Gyselinck, Executive Vice President at Southeast Mortgage of Georgia, Inc., was promoted to Chief Operating Officer at Southeast Mortgage Saturday night at the Ritz Carlton Atlanta during the Annual Christmas Party.

"I have worked with Kathy since the early 90s starting at Barnett Bank.  When I first met her, she was pregnant with Molly who is now our Marketing Manager at Southeast Mortgage, SEM.  Kathy is formally trained in credit analysis, business lending, consumer lending, 6/63, Bank Operations and is a past Regional Bank Manager overseeing all aspects of a large region.  In 1993, Kathy and her husband Jimmy were at the table when I typed the first Southeast Mortgage Application and prepared the package for submission to the investor.  Since then Kathy has had a hand in many of the evolutions at SEM.  If we needed something done, she was the go to person.  With our launch of the Game Changing GooRu channel, she possessed the in depth knowledge required to adapt to the surge of volume as we move into 2018.  Kathy is a long time friend of mine, a respected colleague, and one of the largest Shareholders at SEM.  I personally am very proud of what she has accomplished and our team could not be more supportive."  Cal Haupt, Chairman and CEO, Southeast Mortgage of Georgia, Inc.

Saturday, December 16, 2017

GooRu is here...

It has been 2 years in process to design and integrate the Mortgage Origination Game Changer we call GooRu.  One more roll out to our team and their families and its live for our Team, Partners, and Client's to enjoy!

Cal Haupt, Chairman & CEO
Loan Originators and Home Buyers will see what easy really means and our Clients, MLOs, and Partners will all be informed every step of the way.

If you buy your airline tickets online or book hotels online GooRu is your channel with the expertise of a Licensed Mortgage Originator to provide the trusted competent advice you need.

The future is now!


Thursday, December 7, 2017

Origination Game Changer is Coming....

Southeast Mortgage held its 13th annual Officer Luncheon and 2018 Strategic Plan Launch with its 32 Officers in attendance.
Cal Haupt, Kathy Gyselinck, JD Crowe
GooRu and the game changing MLO origination Platform supported by its best in class Mortgage Application Tracking App was the center of attention.

Taking Applications at Point of Sale, Instant Approvals, Asset Verification and Income Verification all without additional documentation in most cases.  SEM's best in class CRM that keeps MLOs in front of their clients for 5 years after the close is also incorporated in our one device solution.  Access your clients any time with unique messaging to develop business.  One click and you can update your client base with your message.

Clients, Partners, Realtors, and MLOs will stay informed real time via SEM's Award Winning mobile App.

MLOs with these innovative automation tools will be the future.

"We have been developing this concept for two years.  I do not believe the MLO can be taken out of the equation like Quicken and a few other automation channels attempt to do; however, I do believe there are significant efficiencies we can pick up with automation.  Our task was to make the application process EASY for our MLOs and keep all parties updated on the progress of a file real time.  The Solution we are launching this month exceeded my expectation and will expedite the application process eliminating redundancy and uncertainty for all.  This will Amaze our MLOs, Partners, Clients, and will Change the Game in Mortgage Origination."  Cal Haupt, Chairman, Southeast Mortgage of Georgia, Inc.

Sunday, December 3, 2017


As 2017 coming to an end, I generally reflect on what Southeast Mortgage can do better to meet the needs of our Clients, Partners, and Employees.  Every year we take a step closer to better meeting those needs.  I am very proud and grateful for the long relationships and trust.

Like most of you, I scan LinkedIn to stay informed about those I accepted invites from.  Every year I look for someone announcing their retirement after a fabulous and rewarding career in Mortgage Banking.  Have you ever seen somebody announce their retirement?  I also scratch my head sometimes wondering why certain talented MLOs make the career changes they do?  In my career, I never changed companies unless my sponsor left or I wanted to learn a new skill to leverage my career.  Changing companies never helped me the trusted person I worked for did!

Southeast Mortgage Paid Retirements with full Medical Benefits:
Jan Shell, Shareholder
Admin Asst, Banker, MLO, Branch Manager, EVP, COO                  
Tenure at Southeast Mortgage 19 years with CEO 24 years

Beverly Straka, Shareholder
Banker, MLO, Branch Manager, EVP, Secondary    
Tenure at Southeast Mortgage 19 years with CEO 23 years

Debra Harding, Shareholder
Teller, CRM, Financial Consultant, MLO, SVP       
Tenure at Southeast Mortgage 18 years with CEO 26 years

What I have learned in my 30 years:

Never work for someone who only cares about themselves

Work for someone who has already achieved the success you want and has made others successful by sharing new skills

Has anyone at your company retired?  Average age of an MLO is 50 ish?  Find one who does…

Learning Skills that grow your business is the only sustainable path to success

Be Relevant!  Work directly for the company that provides your product.  Net Branches, LLC Agreements, etc. are expendable and do not grow value for the TEAM they employ.  When your TEAM moved to a new company, did the TEAM Leader share the signing bonus with the team?

Work for a company that only derives revenue from what you do.  If a company has various segments of products and you happen to get a new CEO or President that does not believe in what you sell, they can pull the rug out.  How many of you have had your company sold and you had to look for a new Employer?  Did your leadership write you a check?  I bet they asked you to move to the next company.  Hello, it’s a pattern that will not change or get you paid.

Look at longevity, look at who is evolving as the leader in your market, look at who takes care of their employees, shares ownership, and provides a path to a comfortable retirement.  Nobody is getting younger and this economic recovery is nine years old (the average recovery is 7 years).
Phone 770-279-0222

Friday, November 24, 2017

2018 Welcomes a new Era of Mortgage Origination and Partner Visibility (MLOs will Celebrate...)

Mortgage Originators best friend / Assistant. 

We expect our Team to increase applications by 50% with the same time commitment via SEM harnessing the best technology in the industry.  No time to market yourself?  No worries, GooRu will do it for you 24/7.

"We have been working on this concept and functionality for years.  Our mission was to automate the tasks MLOs did not like or did not have time to do while providing them self directed or corporate support to market via social portals developing new clients or to stay in touch with their past clients.  The result was better than we expected.  We found a way to accomplish our initiative to help MLOs accomplish more without more time and provide our clients and Partners the visibility and control they want.  This is a new unit at SEM separate from our historically effective Client Relationship Team but will work together to leverage our unique capabilities.  We will be launching GooRu at our Holiday Gala at the Ritz Carlton in December."  Cal Haupt, Chairman, Southeast Mortgage of Georgia, Inc.

Our Partners will enjoy the ease of staying informed and capturing more sales with higher confidence at their projects.

Here Comes GooRu....