Wednesday, July 4, 2012

CEO – Manager, Coach, or Referee? By Cal Haupt

Cal Haupt, CEO, Southeast Mortgage
Man·ag·er: noun: a person who directs a team 

Coach: noun: one who instructs or trains; especially: one who instructs a team in the fundamentals of a competitive team strategy

Ref·er·ee: noun: an official usually having final authority in administering a game

Is a Chief Executive Officer, CEO, or any other director of a business a Manager, Coach, or a Referee?

To be an effective CEO in any business, you have to have a diverse skill set that will provide the fundamentals needed to direct a going concern with respect to finance, accounting, sales theory, and organizational management.  These skills are all necessary and most are quantitative in nature.
People and your team is the true heart of your company.  Hearts do not fit into neat algorithms and formulas.  Emotions and that warm and fuzzy that keeps teams of good people together is intangible and cultivated over many years.

Recently I was executing a technical strategy and realized although the strategy and execution was quantitative in nature and proofed, without the support and cooperation of the teammates executing the process, brilliant algorithms and strategies are dead in the water unless the CEO can overcome the tribulations of change management that is not quantitative but qualitative.

Once the CEO has the technical side of the strategy tested and the outcome is predictable, it is time to be the manager and address the qualitative side of the equation.  As an experienced change manager, this particular example added clarity to what was second nature in previous adjustments due to the level in which adjustment was made.  No matter how big the titles of the people involved, all people within an organization react then adapt to change in a similar manner. 

Being just a manager will not create a successful outcome even though the numbers state it should.  You have to manage, coach, and then referee through the stress created from the uncertainty inherent in all business strategy adjustments.  Quantitative Analysis + Qualitative Interaction = Success.  Like any formula, adjusting a business must have a balanced equation.
Good change management technique is essential to alter the direction of a business unit and requires a keen eye on merging the analytical reason for the adjustment with the intangible components needed to have a great outcome.

The CEO of the future may be a MaCRef……
Phone: 770-279-0222

No comments: